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Alicia Sierra Morales

International Trade Operations Director

As Foreign Trade Operations Director, Alicia Sierra is responsible for the management and follow-up with government agencies involved in the import and export processes. She is responsible for Logistics and Transportation; Supply Management; National and International Purchases; Negotiation of Competitive Prices and Delivery Conditions as well as Inventory Management. Alicia Sierra has participated in various international fora related to international economic promotion. In government she worked in the Ministry of Foreign Affairs and the Ministry of Economy, where she acquired vast experience in the coordination, direct negotiation and implementation of Mexico’s trade Agreements. She participated in different negotiation processes such as the NAFTA, the Mexico-EU FTA, the Mexico-EFTA FTA and with Latin American countries such as Bolivia, Costa Rica, Colombia, Chile, Uruguay, Venezuela and Mercosur. This allowed her to acquire extensive practical knowledge with regards to customs and foreign trade laws and regulations. Alicia has been instrumental in helping to generate strategic business networks and has been responsible for the organization of business meetings where more than 1,000 matchmaking sessions have taken place. She has contributed ibn allowing foreign companies to grow and consolidate in the Mexican market. In addition, she has also helped to close more than 50 contracts between SMEs and multinational companies. The work of Alicia Sierra stands out for her constant innovation in the processes carried out. This has included the elaboration of a new system for the control, administration and monitoring of warehouse and inventory management, which has been instrumental for traceability and fiscal purposes. As a result, clients have been able to operate with no over-storage and using just-in-time policies. Alicia Sierra holds a degree in International Relations from the National Autonomous University of Mexico. She is fluent in Spanish and English.

Rubén Ibarra

Rubén Ibarra

Foreign Trade and Customs Operations Senior Advisor

Responsible for analysis and implementation of improvements in processes and systems involved in international trade and customs operations of our customers.
Mr. Ibarra has more than 30 years of experience in the automotive industry and related sectors; having served as representative of FCA (Mexico Fiat Chrysler Automobiles, formerly Chrysler) in the international negotiations of Mexico’s key trade agreements currently in force.
He was FCA Sr. Manager for Government Relations and was also responsible for the area of ​​international trade, customs and regulatory compliance.
For more than 20 years he was a member of the Board of Directors of the Mexican Association of the Automotive Industry (AMIA).
Mr. Ibarra is an economist with a Master's Degree in Business Administration from the Tecnológico de Monterrey, with specialization courses in negotiation and strategic planning at the University of Texas and at the Universidad Iberoamericana in Mexico City.


Christopher Briseño Bonilla

International Trade Coordinator

Christopher Briseño is responsible for the planning and development of all operations related to the logistics of foreign trade projects operated by LMM CONSULTING. His responsibilities involve the optimization of resources reducing the time and costs of moving merchandise through an analysis of transportation and storage logistics. His areas of responsibility include effective compliance of the regulatory framework of foreign trade. His responsibilities involve successfully completing foreign trade operations with zero delay. Christopher Briseño has extensive experience in the financial, insurance and industrial transformation sectors, having focused on issues related to resource analysis and optimization as well as the design and implementation of organization manuals. For over 10 years he has advised various companies on aspects related to risk analysis, internal and external audits, logistics and distribution. He has also collaborated with various companies in project management, production control and cost reduction. In the WEConnect International Program, he is responsible for organizing meetings and business agendas, linking Mexican women entrepreneurs with multinational corporations. Thanks to his work, it has been possible to consolidate a network of more than 700 Mexican women entrepreneurs who do business among themselves, thus contributing to the growth of their companies. Christopher Briseño completed his undergraduate studies in Actuary at the Faculty of Higher Studies Acatlán of the National Autonomous University of Mexico (UNAM) and has also done specialization studies in Finance and Insurance.


Guadalupe Chávez González

Program Associate for Business Development

Guadalupe Chávez works in the area of ​​Business Development Programs, where she participates in the identification, planning, creation and development of programs that foster innovation, development and growth of companies. She also supports the development of corporate strategies that seek to strengthen business skills focusing on the efficient management of resources, processes and services. She has participated in the Social Impact and Community Development Program of the Government of the State of Mexico, 2014-12 / 20-115, developing a project aimed at contributing to the solution of concrete problems in the communities of the State of Mexico, by creating high impact social projects. She is an active member of the Vital Voices Mexico Chapter, where she elaborates social impact projects, fundraising and is responsible for the organization and logistics of events. She holds a BA in International Relations from the Faculty of Higher Studies Acatlán of the National Autonomous University of Mexico (UNAM) with a specialization in International Economics. She is fluent in Spanish and English.


Jose Gabriel de la Mora Sánchez

Director of Administration and Finance

José Gabriel de la Mora is the Director of Administration and Finance, where he is responsible for ensuring the correct firm’s accounting operation and for the efficient implementation of the projects carried out by LMM Consulting. He has experience as an administrative consultant for SMEs in specific areas such as strategic planning, accounting strategies, reengineering, financial analysis and human resources. Throughout his career, each of the companies in which he has participated has benefited from the effectiveness of his expertise. He offers independent financial and accounting advice on issues related to foreign trade operations. He holds a Bachelor's degree in Business Administration from the Monterrey Institute of Technology and Higher Education (ITESM), Mexico City. He is fluent in Spanish and English.

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